KLM Royal Dutch Airlines

KLM Royal Dutch Airlines ran a social media campaign called “Meet & Seat” that allowed passengers to view other passengers’ social media profiles and then choose their seatmate based on shared interests. The campaign was a great success, with over 50,000 people using the service.

Oreo

Oreo’s “Daily Twist” campaign was a series of daily ads featuring different Oreo cookie flavors, each with a clever pun. The campaign was a huge success, with Oreo becoming the most talked-about brand on social media.

Coca-Cola

Coca-Cola’s “Happiness Machine” campaign was a series of videos featuring a vending machine that dispensed Coca-Cola and other prizes. The campaign was a great success, with over 100 million views on YouTube.

Old Spice

Old Spice’s “The Man Your Man Could Smell Like” campaign was a series of humorous commercials featuring actor Isaiah Mustafa. The campaign was a huge success, with Old Spice becoming the #1 brand on social media.

Dove

Dove’s “Real Beauty Sketches” campaign was a series of videos featuring women who were asked to describe themselves to a sketch artist. The campaign was a great success, with over 65 million views on YouTube.

Starbucks

Starbucks’ “White Cup Contest” asked customers to design a new cup for the coffee chain. The campaign was a great success, with over 1,000 entries.

Xbox

Xbox’s “Halo 4” campaign was a series of videos and social media posts featuring the game’s characters. The campaign was a great success, with Halo 4 becoming the most-talked about game on social media.

McDonald’s

McDonald’s “My McDonald’s” campaign was a series of videos and social media posts featuring McDonald’s employees and customers. The campaign was a great success, with McDonald’s becoming the most-talked about brand on social media.

Burger King

Burger King’s “Whopper Virgins” campaign was a series of videos and social media posts featuring people who had never eaten a Burger King burger before. The campaign was a great success, with Burger King becoming the most-talked about brand on social media.

KFC

KFC’s “Finger Lickin’ Good” campaign was a series of videos and social media posts featuring people who were eating KFC chicken. The campaign was a great success, with KFC becoming the most-talked about brand on social media.

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