Ingredients for an Excellent Web Design
Every business identity would like to have a highly effective and
efficient website. Factors like functionality and excellent design are
not the only ones that have to be considered for an excellent web
design. There are some other ingredients too that are important for the
effectiveness of the website.
Usability: This concerns how easily the users find what they are
searching for in your website. If the user cannot navigate easily in
your website there is a possibility of the user getting logged out and
accessing your competitor. The prime function of the website is to
answer the questions that the user wants to be answered. Some of the
important data that should be easily accessible to the user are about
contact, working hours and procedure for purchase and procedure for
ordering services or products.
Functionality: This pertains to how the website functions. Some of the
most prominent issues relating to functionality are website taking
longer duration to download, pages with error, and pages with errors.
The facility of broad brand connection is usually available to people in
the urban areas and not to those in the rural areas. Sometimes the
attached media files may be too large to be downloaded especially for
those leaving in the rural areas with dialup connection.
The other major concern should be browser compatibility. If the website
has been designed keeping into consideration only the latest browser
technologies, the older browser may possibly not allow all the contents
of the web to be displayed. The website design should be such that any
concerned person should be able to access the website. The website
should be compatible with the older and latest browser version
especially that of Mozilla Fox and Internet explorer. The website should
be accessible by as much prospective buyers as possible.
Basic issues: The website design also depends on the market segment
targeted. If the product or services being offered by the website
concerns the elderly population, one should opt for larger fonts. If the
website has offerings for younger population, it should have some
graphics and links to social media. Thus the website needs to be
designed in such a way that the final users find it worth using and at
the same time does some business for the business identity displayed on
the website.
Resorting to Search Engine Optimization (SEO): The strategies of search
engine optimization aim at maximizing the traffic to a website through
featuring in top list of the search engines like Google, Yahoo and Bing.
Usually the strategies for SEO are dependent on using keywords, keyword
phrases, the links provided by the website and the algorithms that are
used by the various search engines to list the websites.